Recruiting and Retaining Customers

Recruiting and retaining customers is important for any business success. One of the ways that is easiest is the use of the principle of inclusiveness. I get baffled when people have online businesses that restrict people. Some ask for a website as a must, others ask for a fee to join and some have payment options require credit card.
When evaluating these programs I prefer one which has an option to join free, so that I first study if its genuine.Those who include a variety of options will get a lot of people to sign up.Once they become loyal then they can upgrade.

Individuals have different evaluative attitudes,so if you present a variety of options for your business its much better than limiting the options.This will also help in retaining customers as you will always provide options. Buyers can change their mind if a product has something that fits well with their attitude or income bracket. Orange Telecommunication company came to Uganda and introduced internet at various prices. Unlike MTN Telecommunication in Uganda that had one monthly price choice, the sign up for orange now called Africell was high. People upgrade because they get hooked and end up needing more.

MTN Uganda had brought a revolution in telecommunication earlier because of introducing different pricing for mobile phone users both low income and high income earner. The Celtel now(Air-tel)telecommunication company that was the first to bring mobile communication to Uganda had focused on one price for the rich people excluding many potential customers. A more inclusive product or service has relevance to a wider range of behaviors.
However product variation under the principle of inclusiveness can be objective or subjective. Some people may like one aspect of a product or none or even all aspects. It may be due to lack of information.

Psychologists say we acquire attitudes as residues of affect from the past,this residues include not only the subjective summation of the affective experiences with products or services over time,but also summation of affective responses towards component properties of the product. I usually sign up to market online programs which include free to join as an option. If we like everything about someone we know,we would express a more strongly favorable generalized attitude toward him,than we would if our expressions were mixed. So because we express mixed reactions towards products we may change our minds when one property of a product is removed that we have strong opinion about.
Principle of Inclusiveness can also increase your business income. If a product is an inclusive one and we have gone ahead to store a lot of information about it then those other properties become central as well. If you include a website in the requirements of your product, the customer finds out more information about acquiring a website. Which your business can provide at a fee.

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Thanks,
Nanfuka Brenda
Affiliate Marketer