Wednesday, May 2, 2012
How To Get New Customers
Psychological centrality of a product to an individual or potential customer is important in marketing,advertising and branding your product. while Inclusiveness of a product is important in getting new customers, so is centrality of a product or service.Both are prime characteristics of attitude objects. Some Products and services stay persistently in the fore front of the individual's consciousness,almost without let up,either because of external circumstances or because of internal motive states. Other products are psychologically remote to an individual and thus have zero or low centrality.
Some times products are remote because an individual doesn't know they exist.But a product that is of low centrality may become momentarily salient when an immediate situation prompts his attention to it forcefully and explicitly enough. For example when you want to sign up to a program on the internet or subscribe to a service like mobile phone service,they ask that you first get a website at a fee,or charge you a certain fee to join or require you to join a certain service that they also provide, all these you may not want or even know they exist but you end up acquiring then because of the situation.
Thus salience is a short term phenomenon that is a function of immediate situation; centrality refers to a much more durable interest on the part of an individual in certain product or kinds of products,with these products remaining important through many differing specific situations. The most obvious source of centrality is motivational.The goal products of motivated behavior are highly central to the person who pursues them.Other Products associated with these goals through some perceived relevance as means of attainment take on an added centrality as well. Like I got interested in reading social psychology because it gives an insight in human behavior,changing buyers decisions and attitudes towards products . This is needed in advertising copy, marketing,promotions and branding skills. Any product that can improve these skills becomes central to me.Like books,newsletters and articles.
The more central a product the more information one has stored about it. However this relationship is not perfect, because information costs are variable.sometimes an individual may have a product that is central but hasn't gotten information about it. You can make yourself an expert at providing information about a particular product or service.
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So try to make your product central by making it motivational to customers toward achieving a certain goal. Its important to know how central a product or service is central to an individual,because it has a bearing on attitude formation and on retaining customers.
MAKING PRODUCT OR SERVICE CENTRAL TO CUSTOMERS
How do you then make your product central to your customers, the attitudes one forms towards a product depend quite directly upon the information the he holds as to the properties of the product. Good properties are those he has found rewarding. If ones' experience has shown that a certain property is rewarding,either in general or in certain specific situations,the product to which one attributes that property are considered good, or rewarding-unless those properties are out weighed by others that one has learned to considered "bad"or punishing.
Like promoting Pay dotcom that connects vendors with affiliates, http://pdctrk.com/r/13e1b85a is central to me because they reward me by paying me weekly and constantly increasing my pay out when I get more referrals. Those that haven't paid have become remote. So how have you made your product or service rewarding to your customers.
Social Psychology.By Newcomb,Turner,Converse.
Brenda Nanfuka
brnanfuka@gmail.com
Monday, April 16, 2012
Recruiting and Retaining Customers
Recruiting and retaining customers is important for any business success. One of the ways that is easiest is the use of the principle of inclusiveness. I get baffled when people have online businesses that restrict people. Some ask for a website as a must, others ask for a fee to join and some have payment options require credit card.
When evaluating these programs I prefer one which has an option to join free, so that I first study if its genuine.Those who include a variety of options will get a lot of people to sign up.Once they become loyal then they can upgrade.
Individuals have different evaluative attitudes,so if you present a variety of options for your business its much better than limiting the options.This will also help in retaining customers as you will always provide options. Buyers can change their mind if a product has something that fits well with their attitude or income bracket. Orange Telecommunication company came to Uganda and introduced internet at various prices. Unlike MTN Telecommunication in Uganda that had one monthly price choice, the sign up for orange now called Africell was high. People upgrade because they get hooked and end up needing more.
MTN Uganda had brought a revolution in telecommunication earlier because of introducing different pricing for mobile phone users both low income and high income earner. The Celtel now(Air-tel)telecommunication company that was the first to bring mobile communication to Uganda had focused on one price for the rich people excluding many potential customers. A more inclusive product or service has relevance to a wider range of behaviors.
However product variation under the principle of inclusiveness can be objective or subjective. Some people may like one aspect of a product or none or even all aspects. It may be due to lack of information.
Psychologists say we acquire attitudes as residues of affect from the past,this residues include not only the subjective summation of the affective experiences with products or services over time,but also summation of affective responses towards component properties of the product. I usually sign up to market online programs which include free to join as an option. If we like everything about someone we know,we would express a more strongly favorable generalized attitude toward him,than we would if our expressions were mixed. So because we express mixed reactions towards products we may change our minds when one property of a product is removed that we have strong opinion about.
Principle of Inclusiveness can also increase your business income. If a product is an inclusive one and we have gone ahead to store a lot of information about it then those other properties become central as well. If you include a website in the requirements of your product, the customer finds out more information about acquiring a website. Which your business can provide at a fee.
You can tap into 1,000's of the proven high converting offers and earn up to 100% commissions. Its free to sign up. Connects vendors with Affiliates.
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Thanks,
Nanfuka Brenda
Affiliate Marketer
When evaluating these programs I prefer one which has an option to join free, so that I first study if its genuine.Those who include a variety of options will get a lot of people to sign up.Once they become loyal then they can upgrade.
Individuals have different evaluative attitudes,so if you present a variety of options for your business its much better than limiting the options.This will also help in retaining customers as you will always provide options. Buyers can change their mind if a product has something that fits well with their attitude or income bracket. Orange Telecommunication company came to Uganda and introduced internet at various prices. Unlike MTN Telecommunication in Uganda that had one monthly price choice, the sign up for orange now called Africell was high. People upgrade because they get hooked and end up needing more.
MTN Uganda had brought a revolution in telecommunication earlier because of introducing different pricing for mobile phone users both low income and high income earner. The Celtel now(Air-tel)telecommunication company that was the first to bring mobile communication to Uganda had focused on one price for the rich people excluding many potential customers. A more inclusive product or service has relevance to a wider range of behaviors.
However product variation under the principle of inclusiveness can be objective or subjective. Some people may like one aspect of a product or none or even all aspects. It may be due to lack of information.
Psychologists say we acquire attitudes as residues of affect from the past,this residues include not only the subjective summation of the affective experiences with products or services over time,but also summation of affective responses towards component properties of the product. I usually sign up to market online programs which include free to join as an option. If we like everything about someone we know,we would express a more strongly favorable generalized attitude toward him,than we would if our expressions were mixed. So because we express mixed reactions towards products we may change our minds when one property of a product is removed that we have strong opinion about.
Principle of Inclusiveness can also increase your business income. If a product is an inclusive one and we have gone ahead to store a lot of information about it then those other properties become central as well. If you include a website in the requirements of your product, the customer finds out more information about acquiring a website. Which your business can provide at a fee.
You can tap into 1,000's of the proven high converting offers and earn up to 100% commissions. Its free to sign up. Connects vendors with Affiliates.
http://pdctrk.com/r/13e1b85a
Thanks,
Nanfuka Brenda
Affiliate Marketer
Wednesday, April 11, 2012
Changing Consumers Decisions
A lot of people doing business online only advertise, promote and market programs, but don't give information on what to do to earn income from those programs. I have decided to do my own research and what to share with you what I found.
Social Psychology is good for business as it gives insight into consumer behavior. Its good for promotional activities as they influence the consumer, that is various types of communication and persuasion,including advertising, selling and sales promotion. Business would like to change consumers decisions. Attitude change as studied in social psychology can help.
CONDITIONS UNDER WHICH CONSUMERS DECISIONS CHANGE
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CHANGES IN PERCEIVED PROPERTIES OF PRODUCT OR SERVICE
Attitude towards an product can change when from our point of view the product changes. There are two special cases of such product change.It may be that the product it self has changed or that our information about the product has been revised.
When a product undergoes some change in its properties and we receive the information about the change, this though not the simplest is the most effective way for attitude change. For instance if the product involves recruiting people to join work at home program,if you allow people from various countries to join and not restrict those joining. Also If you allow people to join for free a program that usually used to charge for joining,you may change a lot of people's minds.
Change in information about the product, that is the product remains constant but the attitudes change as a result of new information. This could be as a result of contact with the product it self or reading about the owner of the product. When most people tell me a product on the internet is a scam, I tell them to first research about the owner,what he or she has done. Most people research about the product but not the person behind it. However the information should not be ambiguous as it will be distorted by receiver.
Social Psychology is good for business as it gives insight into consumer behavior. Its good for promotional activities as they influence the consumer, that is various types of communication and persuasion,including advertising, selling and sales promotion. Business would like to change consumers decisions. Attitude change as studied in social psychology can help.
CONDITIONS UNDER WHICH CONSUMERS DECISIONS CHANGE
- Consumer decision change depends very generally on receipt of new information that is in some way or the other relevant to the product or services. The information has to do with properties of the product.Like new uses for a product.Consumer decision change is initiated not only by actual change in affect towards a particular product but by new information that affects or subtracts some important property from the product. This principle works especially were attitudes are weak. Those who are indifferent to the existence of a particular product. When recruiting customers for banks or mobile companies in my country usually get most of new customers from out side the capital city Kampala,were people are just getting introduced to their products.
- Consumers changing their minds with new information will only occur if new information is availed. If not no change will occur. A consumer is not informed at all times,preference patterns are not constant and doesn't know all the products to choose from.
- Change in affect normally follows change in cognitive content .They are interdependent change in one is likely to affect change in another.I started getting interested in online marketing from Partnering with Paul Myers, were I get weekly checks.After I got interested, I learned and understood more things about advertising,software and online marketing. It wouldn't have been the same if the information about Partnerwithpaul.com hadn't been introduced and I getting interested.I have now improved my skills recruiting and promotions, which I am using for earning income
- When feeling towards general product changes because of some new cognition of it you feel differently about some other properties as well. When I watched the U.S basketball team at the Olympics of 2000 in Australia, I also got interested and started watching in the NBA.
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CHANGES IN PERCEIVED PROPERTIES OF PRODUCT OR SERVICE
Attitude towards an product can change when from our point of view the product changes. There are two special cases of such product change.It may be that the product it self has changed or that our information about the product has been revised.
When a product undergoes some change in its properties and we receive the information about the change, this though not the simplest is the most effective way for attitude change. For instance if the product involves recruiting people to join work at home program,if you allow people from various countries to join and not restrict those joining. Also If you allow people to join for free a program that usually used to charge for joining,you may change a lot of people's minds.
Change in information about the product, that is the product remains constant but the attitudes change as a result of new information. This could be as a result of contact with the product it self or reading about the owner of the product. When most people tell me a product on the internet is a scam, I tell them to first research about the owner,what he or she has done. Most people research about the product but not the person behind it. However the information should not be ambiguous as it will be distorted by receiver.
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