How To Get New Customers

Psychological centrality of a product to an individual or potential customer is important in marketing,advertising and branding your product. while Inclusiveness of a product is important in getting new customers, so is centrality of a product or service.Both are prime characteristics of attitude objects. Some Products and services stay persistently in the fore front of the individual's consciousness,almost without let up,either because of external circumstances or because of internal motive states. Other products are psychologically remote to an individual and thus have zero or low centrality.

Some times products are remote because an individual doesn't know they exist.But a product that is of low centrality may become momentarily salient when an immediate situation prompts his attention to it forcefully and explicitly enough. For example when you want to sign up to a program on the internet or subscribe to a service like mobile phone service,they ask that you first get a website at a fee,or charge you a certain fee to join or require you to join a certain service that they also provide, all these you may not want or even know they exist but you end up acquiring then because of the situation.

Thus salience is a short term phenomenon that is a function of immediate situation; centrality refers to a much more durable interest on the part of an individual in certain product or kinds of products,with these products remaining important through many differing specific situations. The most obvious source of centrality is motivational.The goal products of motivated behavior are highly central to the person who pursues them.Other Products associated with these goals through some perceived relevance as means of attainment take on an added centrality as well. Like I got interested in reading social psychology because it gives an insight in human behavior,changing buyers decisions and attitudes towards products . This is needed in advertising copy, marketing,promotions and branding skills. Any product that can improve these skills becomes central to me.Like books,newsletters and articles.
The more central a product the more information one has stored about it. However this relationship is not perfect, because information costs are variable.sometimes an individual may have a product that is central but hasn't gotten information about it. You can make yourself an expert at providing information about a particular product or service.

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So try to make your product central by making it motivational to customers toward achieving a certain goal. Its important to know how central a product or service is central to an individual,because it has a bearing on attitude formation and on retaining customers.

MAKING PRODUCT OR SERVICE CENTRAL TO CUSTOMERS

How do you then make your product central to your customers, the attitudes one forms towards a product depend quite directly upon the information the he holds as to the properties of the product. Good properties are those he has found rewarding. If ones' experience has shown that a certain property is rewarding,either in general or in certain specific situations,the product to which one attributes that property are considered good, or rewarding-unless those properties are out weighed by others that one has learned to considered "bad"or punishing.
Like promoting Pay dotcom that connects vendors with affiliates, http://pdctrk.com/r/13e1b85a is central to me because they reward me by paying me weekly and constantly increasing my pay out when I get more referrals. Those that haven't paid have become remote. So how have you made your product or service rewarding to your customers.


Social Psychology.By Newcomb,Turner,Converse.
Brenda Nanfuka
brnanfuka@gmail.com